Forum
One of the great advantages of the internet forums for you as a publisher is that the users create the content. Now, since you do not have much control over the content and the keywords, the ads supplied by the Adsense may not be relevant to the topic and sometimes can result in low CTR.
But we must realize that internet communities are hidden goldmines which have loyal visitors, unique content-that too created by the visitors and high level of user involvement with the content. By some clever strategies these forums can be converted into the cash generating machines.
Ad placement in Forums
Google has provided a heat map and optimization tips at the following location. Please feel free to checkout:
http://adsense.blogspot.com/2005/10/six-adsense-optimization-tips-for.html
Google's heat map for forums
• Forum members are very much focused on the topic of discussion, ads on the side bars or on top of the page is not distracting to them.
• Top post on each page grabs most attention. Place a ad below the top post on every page.
• Place a horizontal ad just below the form buttons. This is the most visited area in a forum.
• Try putting ads at the bottom of each post.
• Add a google search box at the end of the last post. If the visitor does not find what he was looking for in the threads, he may like to do a search.
• Opt in for image ads. If you have good traffic but low CTR, you can get good revenue even without the clicks.
Don’ts
• Don’t break a post by putting ads in the middle of the post.
• Don’t mix a bunch of ads in the middle of the page.
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