Tag Archive | “Blogging guide”

What is a Blog?


Definition of blog

The word ‘Blog’ came from ‘Web log’. It is type of website that is usually created and maintained by an individual. The publisher of the blog, commonly called a ‘Blogger,’ creates regular entries, called ‘posts’. The entries are displayed in reverse chronological order, with the latest entry showing first.

Types of blogs

There are many type of blogs, based on different type of content and or in the way the content is delivered.

1. Personal blogs

The personal blog is an ongoing commentary by an individual like a personal journal. Blogs often become more than the way to communicate, they are used to reflect upon life and art or personal viewpoints about society, politics or life.
Example: thisisindexed.com is a personal blog run by Jessica Hagy.

2. Corporate or Organizational blogs

This type of blog could be used to enhance internal communication in a corporation or externally for marketing or branding purposes.
Example: wk.com and newairplane.com are examples of corporate blogs.

3. By genre

Some blogs focus on particular subject for example political blogs, fashion blogs, education blogs etc.
Example:
factcheck.org is a political blog.
beliefnet.com is a religious blog.
nytimes.com/tmagazine is a fashion blog.
wechoosethemoon.org is a educational blog.

4. By the type of Media

A blog comprising of photos is called Photo blog. A blog comprising of videos posts is called video blog. Blogs with shorter posts and mixed medial types are called tumble logs.

Examples:

Ted.com is a video blog.
stuckincustoms.com is a photoblog.

Origin of blogs

Earlier blogs started in late 1990’s. In these blogs an individual will write a journal about their lives or opinions. The posts will be displayed in reverse chronological order. This was like a oneway communication.

Blogs Today

Today after the introduction of Web 2.0 (Social web) blogs have become more like two-way conversation between the publisher and the visitors. Commenting, sharing, book marking of the content is encouraged. Today the visitor of the website or blog also participates in content creation.

Future of blogs

What is a Blog? Blogging has become really powerful medium of expression. This is mostly because it is very easy for anyone to start a blog. Everyday more and more people and businesses are recognizing the power of blogging. There are already more than 100 million blogs on the net and thousands are being added everyday. Bloggers are taking the blogs to new heights by integrating
multimedia and social networking into their blogs. There is no doubt the future of blogging is very bright and we are going to see some major advancements in the medium.

Did you know?

According to universalmccann.com, 77% of the internet users read blogs. Do you already have a blog or are you thinking of creating one? If yes, under what category it falls? Please share with us in the comments section.

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How are the blogs different from regular websites?



Blogs are just websites, yet they are so different from the regular websites. Let us see
what makes them so different?

1. Content

Blogs are updated more often than the regular websites. some times they are updated
several times in a day. The content is normally arranged in reverse chronological order

Blogs Vs. Websites

with the latest content on the top. Visitors keep coming back for the fresh content.
Example: hubspot.com publishes multiple articles in a day most of the times.

2. Syndication

Most of the blogs have RSS feed that makes the content available to the feed
subscribers without even visiting the blog.
Example: if you signup for my RSS feed you will receive every article in the feed
reader of your choice or directly delivered to your email box.

3. Conversation

Blogs are written with bloggers directly communicating to their audience and replies are
expected in the form of comments. In addition to this conversation sometimes
conversation also happens between the blogs with a blog post on one blog being
mentioned on other blogs and comments being posted on other blogs.

What are the Advantages of Blogs over static websites?

1.Fame

A successful blog has the potential to get you noticed.

2. Networking

Blogs naturally lead to conversation and well read blog will put you in contact with a
wide variety of people.

3. Traffic

Blogs by their very nature are highly optimized for search engines. Availability of a
number of free plugins make the process more easy. So blogs not only help a site for
traffic, they also help in bringing loyal visitors that love to visit the blog again and again.

Tip

If you have a website that sells products or services and you donʼt have a blog yet,
think of adding a blog to your existing website for traffic and loyal visitors.

4. Sales

Blog help you build trust with your audience and they are likely to buy anything that you
suggest to them.

Warning

It takes a long time to build trust and seconds to break it. So, if you
recommend something to your audience, make sure that it is of high value and you
yourself believe in the product.

Takeaway points

1. Blogs are different from the regular websites in terms of:
• content
• syndication
• conversation

2. Blogs can bring you:
• fame
• networking
• traffic
• sales

Action Steps

Search in the google and find at least two websites that have a blog added to them.
Notice how the static website has information like a brochure and how the blog has
regularly updated content.

Did you know?

Technorati is now tracking over 70 million weblogs, and we’re seeing
about 120,000 new weblogs being created worldwide each day. That’s
about 1.4 blogs created every second of every day.

What are your favorite blogs? What are your thoughts on Blogs vs Websites? Please share with us in the comments section.

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Can Guest Blogging Help Your Blog?


Can Guest Blogging Help Your Blog?The subject of guest blogging has come up often and many bloggers wonder if guest blogging can help you increase traffic and readership for your own blog. The question is both yes and no.

The benefit of guest blogging really depends on many things.  Yes, it can be a very valuable tool and can bring many inbound links which we all know brings both traffic and ranking.  In order for it to be beneficial, however, it needs to be done right.

Think of guest blogging as visiting someone’s house for the first time.  You want to be on your best behavior, show respect, and leave a good impression.  To do this, you should consider some of the following before you start:

Review Your Post

Read the host blog.  You should have done this as part of your preliminary research, but you may want to visit again in the week prior to your post.  Note the writer’s style as the readers will expect you to at least follow it somewhat.  Also note the visitor’s comments and get a general feel for the audience.

Do Your Research

Check and recheck your sources for the content you are writing.  If you have poorly researched content you will not just be jeopardizing your own reputation, you will also have to consider the blog owner’s reputation.  Make sure your facts and quotes are correct, that any links are working properly, and all multi-media is credited accordingly.

Set Guidelines

Discuss the post ahead of time with the host blog’s owner and iron out details like length, title, topic, multi-media use and any other points that may be necessary.

Don’t Advertise

Do not use guest blogging as an avenue for free advertising.  Your goal should be to get the reader interested enough in what you have to say so they want to visit your blog.  Once you get them there you can decide to pitch to them.

Under Promise and Over Deliver

Always give them your best work.  You may have only one chance to shine and get your 15 minutes of fame so make sure the quality is top notch.  Read and reread to check for context, grammar, and spelling errors.  Have a friend or colleague read through the post as well to pick up things you may have missed.  You want to deliver a quality product.

When you are guest blogging the best point to keep in mind is that you are a guest and therefore you have to be on your best behavior.  Keep your writing style free of slang and don’t be overly comedic.  Even if this is your normal style the reader’s on the host blog may not be used to your style and may misunderstand your jokes.  Stay on point and stick to the topic.

Have you ever done guest blogging? Please share your thoughts and experiences in the comments area.

(Photo Credit:Brian Finifter)

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Why is your headline not selling?


How to write great headlines?If you are writing content regularly, chances are you are challenged at times over the use of headlines, creating headline, and creating headlines that will actually grab the reader’s attention.  And you’re not alone.

Your headline is what grabs the reader’s attention and in one sentence makes them decide if they are going to give up their valuable time to read your content or pass it over for the next guys. If you want to make that sale, you better figure out how to make them choose yours.

Regardless of how good your content is, if the headline doesn’t get them in the door, it won’t matter.

Too often the headline is the afterthought for writers. They throw it together more to inform -a synopsis of the article content- rather that utilize it as an attention grabber or bait to the reader. Unless you are writing technical data, your headline should do one of two things:

  • Make the Reader Curious
  • Disturb the Reader

If your headlines are not doing one of these two things, they are most likely not as effective as they could be.

Let’s take a few examples and decide which of the two headlines below you would be more likely to click through to.

Case #1

Cleaning Up Your Credit Is As Easy As 1-2-3.

Is Your Credit Cleanup Missing This Key Component?

Case #2

Lower Your Insurance Rates With Our Proven System.

Is Your Insurance Company Holding You Hostage?

Case # 3

8 Ways To Keep Your Child Healthy.

Don’t Let Your Children Fall Victim To These Health Pirates!

First set Vs Second set of head lines

In almost all cases, the reader has an idea of what the articles are about by the headlines. In the first set, in all of these headlines the reader is expecting to learn about credit clean up, car insurance and their child’s health.

So, what’s the difference between the first and the second in each set? Well, let’s break it down.

In the first headline of each set, the writer has given away too much information about the article. The reader can quickly decide if they want to read one more droning article about cleaning up your credit or insurance rates. Since the reader knows these are everywhere, he or she is less inclined to make an extra effort and may just decide they can do the research themselves later. There is no draw.

The second headline, though also clearly about the same subject matter, leads the reader to think a bit more, piques their curiosity or disturbs them enough to want to know more. “Hey, maybe I am missing This? What is This? Could I be missing something with my kids health? What are health pirates anyway?”

Case # 1 Explained

No one wants to miss out on solving a problem they have or be the last one to know, right? The mere disturbance and curiosity created by giving away just enough information is most likely going to make the reader want to learn more about this article.

Case # 2 Explained

In the case of the insurance headlines, the writer has hit on a common feeling among consumers and utilized that anger to entice the reader. I know I would want to know if my insurance company is holding me hostage…those insurance companies are always trying to make a buck!

Case # 3 Explained

And again, in the last article the writer has hit on an emotional chord and then gives away only enough information to disturb the reader enough to click through.

The key in all three is CURIOSITY or DISTURBANCE.

Try getting a little of either (or both) into your next headline and see if it doesn’t make a big difference.

Obviously, there is much more involved in writing headlines that sell, but we’ll save that for the next article. For now, give this technique a try.

Share your thoughts in the comments area.

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10 Ways to Get Ideas for Your Blog Posts


SEO Writing: 10 Ways to Get Ideas for Your Blog PostsEvery writer knows there is going to come a time when you hit the wall or face the dreaded writers block.  If it hasn’t happened to you yet, chances are it will at some point.  The trick is not avoiding these less inspired times; the trick is finding your way out.

In order to be both creative and productive you will need a few tips to help get the creative juices flowing.  Here are a few to consider:

1. Watch the News or a Talk Show

Often we get inspired to write by something completely unrelated to our niche or topic.  One pattern of thinking leads to another and suddenly you have that “AHA!” moment.

2. Listen to a Podcast in Your Niche

Even if you can find podcasts in a related niche or a subject line very similar it may help to inspire some ideas.  Perhaps they will mention a product or a way of doing something that is a bit different and gets you thinking.

3. Turn to your News Aggregator or Feed

Sometimes headlines alone can trigger an idea for a great blog post.  It could even be from something completely off topic.  Read through your feed headlines and see if you get any ideas.

4. Read Someone Else’s Blog

Visit your favorite blog or, even better, a competitor’s blog, and read their last few posts. Maybe they have thought about something you haven’t or perhaps you can bring a fresh approach to something they have written in the past.

5. Automatic Writing

If you have never tried this, it can be both enlightening and entertaining.  Pick a topic you are interested in writing in and just start jotting down information about that topic.  If doesn’t have to be good, it can be bad, silly, out of context, just write!  Don’t stop to think, just keep writing for about 2-3 minutes.  If all you can think of is one word, write it…a whole sentence, write it.  The key is to get it out of your head and on paper.  The results can often lead to a barrage of great ideas.

6. Read Your Blog Comments

Your readers will provide some of the best inspiration for your blog posts.  See what questions they are asking or which posts got them talking the most. This usually leads to highly read posts since your readers have asked for it.

7. Read Quotes

I have been inspired a number of times just by reading famous quotes.  It lets your mind focus on some things that you may not think of regularly.

8. Keep an Inspiration File

Whenever you are reading a magazine or surfing the net, jott down ideas or tear out pages of content that inspire you.  Keep them in a file to review when you need a little extra kick in the butt creatively.  You can also keep a list of potential post titles in this file.  Write them down during those times when you seem to have an overflow of ideas and keep them for later.

9. Visit a Q&A Site

This is one of my favorite ways to come up with ideas for writing.  I will go to a site like Yahoo Answers and search a keyword in my niche.  I’ll breeze through some of the Questions and Answers to see if there is anything I could maybe touch on.  I often get great ideas just from this process.

10. Walk Away

OK, sometimes there is nothing you can do right then and there. You can’t force creativity and even if you try, the end result is generally less than desirable.  Really great writing just flows so, if you can’t get moving, just walk away for a bit. Distract yourself with other projects for awhile and give your brain a break.  Just don’t wait too long or you may start giving yourself permission to just give up.

Try a few of these next time your blog post ideas run dry and see if they don’t help to get you moving again.

I know this is not a complete list. What inspires you to write? Please share your ideas in the comments area.

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How to Write Inspiring Content for Your Blogs


SEO Writing: How to Write Inspiring Content for Your Blogs

Every blogger knows that readership is king when blogging.  The whole point is to have people read your blog, otherwise, why write.  If you have been blogging for some time now, but have not experienced a growing interest, then your content may need a slight revamp.

Writing interesting and inspiring content for your readers is necessary to keep them coming back and to make them want to share your writing with others.

Why Inspiring Content?

There are a few things to consider when you are writing, in order to gain interest and keep it, keeping it being the key because you want to create loyalty.  Loyal visitors will not only follow you regularly, they will tell others, they will make reference to your writing, they will share your information.  You want to always keep this in mind when you are creating your posts.  Don’t write for you, write for them.

How To Create Inspiring Content?

Look, we all want to feel important to someone.  It is human nature to be part of a group or belong.  Your readers are looking for the same thing.  If you want to write truly inspiring content, involve your readers.  They want to be an active participant and not just a reader, so wrap your proverbial arm around their shoulder and really relate to them.

  • Ask them questions about your topic, get them talking.
  • Give them something to do, ask for ideas and advice.
  • Have a contest to create a buzz.

Your goal is to make them feel as if they are part of the clique, not just observing.  You don’t need to do this with every post.  Just dabble it on lightly here and there to keep them checking in.

Consistency and Authority

Another secret of really inspiring content is consistency and accuracy. You need to establish yourself as an authority on your topic and in order to do this you have to make sure the information you are relaying is both informative and correct.  You need to do this consistently so that you gain trust from your visitors. Your readers will then look to you for the information and not the other guy.

Once you have your reader’s trust you need to be sure to keep it.  Slipping up in one or two posts because you got lazy on the research or not posting regularly will cause your readers to question your grasp of the content and that will quickly kill your blog.

How do you know which content is inspiring?

Inspiring content is content that makes people want to act.  Be it by sharing or participating, they have to want to do some ‘thing’ after they read your writing, but remember this is a two part process.  They are not going to act if they don’t believe what your saying holds any value so be sure to combine the participation with trust.

Give this a try as you write your next few blog posts and note the effects on the readers.  Make adjustments as needed and just keep refining the process. Before you know it your blog will soon attract and keep the audience you desperately seek.

What is your inspiration?  What kind of content you find inspiring? Please share in the comments area.

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How to Create a Blog Designed for Success


Blogging Guide-How to Create a Blog Designed for Success

The ultimate success of your blog will rely on many things; content, SEO, and topic popularity will all play a very important role, but it is your blog design that could ultimately make or break the deal for your visitors.

When designing a new blog there are certain things that every blog owner should consider and practice in order to grab and keep their visitor’s attention.  The first impression of your site is extremely important and studies have shown that visitors will quickly click off a page within the first few seconds if they do not find it appealing to the eye.

Take your time when designing your blog and consider these tips.

Draft and Brainstorm

Before you create your blog or start looking for a template, do a little brainstorming.  Draw it out on paper or list the main elements you want to include.  Take time to visit many blogs and note what you like and don’t like both visually and content wise.  What keeps your attention?  What turns you off?

Give a Clear Message

Your visitor has to know immediately what your blog is about when they land on it.  Be sure your title, categories, and media give a clear representation of the subject matter you are covering.

Key Content on Top

Keep important information at the top of the page.  Your search box, RSS, Social Media links and About You blocks should all be clearly visible upon first glance and without any navigation.  A good rule is to keep it within the first quarter of the page.

Easy to Scan Text

Make sure your titles and categories are easily scannable and provide a quick understanding of what type of subject matter will be available to the reader.  If your titles are so obscure that the visitors cannot make heads or tails of your topic quickly, they will become frustrated.  Use bullet points, bold headings, or numbers to help them quickly scan through posts.

Clean Design

Keep your design clean.  Do not place everything so close together that no one can tell where one item ends and the other begins.  Make sure there is an adequate amount of “whitespace” between articles, ads, and links.

Usability is a MUST

You have to make your blog easy to navigate.  Keep navigation bars in standard areas (top or left of the page) and keep them simple.  Use only 4-6 navigation items as a rule. Your categories should be minimal and easy to understand, one word category names are best.

Remove Dead Links

You have to check your blog regularly to make sure dead links are removed or updated. Visitors expect all links to work and if they are constantly hitting on dead links they will become annoyed and leave.  You can find sites online that will do this for you automatically.  Just search for “LINK CHECKERS”.

Don’t Overdo Ads

There is nothing worse than a blog so littered with ads that you can’t even find the content.  Ads do make us money on the blog, but in excess they will only get in the way.  You want your content to be the focus and your ads to be the afterthought.

Creating a well designed blog is not that difficult if you give it some time and thought.  It is important to remember that you are not unlike your visitors, so design a blog that you would like to visit and re-visit.  Sometimes common sense is our best tool.  Keep these tips in mind for your next blog and it is sure to be a hit.

Which of the above features your website has?  Would you like to share some points that have not been covered? Please share in the comments area.

Photo Credit: aloshbennett

Summary

Blogging Guide-How to Create a Blog Designed for Success

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Great Ways to Gain More Subscribers


Great Ways to Gain More Blog Subscribers

These Can Be Your Blog Subscribers

Hundreds, if not thousands, of new blogs are started everyday.  Some for fun, others to share family stories or as travel logs, but more often than not these days blogs are considered and utilized as marketing tools for many businesses.  Look at almost any website for products and services and 8 times out of 10 you will find a BLOG button in the navigation bar somewhere.  If you are considering starting a blog to promote your business then you will quickly learn that the key objective will be to obtain as many subscribers as possible.  A subscriber equals a potential sale and one more set of eyes upon your product or service.  Since subscribers are key, let’s discuss some easy ways to get them to hit that little orange button!

Make It Entertaining

I don’t care what else you are doing on your blog, if it is not either very entertaining or very informative you can have subscriber buttons all over the page and it wont matter one bit.  Give your subscribers something worth subscribing to.

Make It Easy

Check to make sure that your blog has a visible and easy to find SUBSCRIBE option or RSS button some where on the main page.  If the reader finds your blog interesting their first move will be to look for the subscribe button.  Give them an option of adding to a reader or subscribing via email.  If you offer both, even better!

Offer Fresh Content

I have over 100+ subscriptions in my Google Reader and one of the first things I look for is new content.  I will give more attention to blogs which I know are up to date in their industry.  I don’t want to learn about your new gadget 5 months after it has come out.  I want pre-launch hype and updates!

Give Them Free Stuff

The oldest and most effective way to gain a following is to give them something for nothing (or what seems like nothing). Have you ever seen those little boxes in the left or right columns saying “Get Our Free 15 Page Report” or “Your Best Guide To The Forex”?  If you ever clicked on them you have noticed that in order to get that report you have to fill out your name and email or subscribe before you can download it.  This is one of the most effective ways and the most widely used in the industry.  If you don’t have a White Paper sitting around on your hard drive you can look for pre-written, Private Label Rights material (Do a Google search for PLR).  Then offer it on your blog for free in return for that subscription.

Be Well Known

Talk about your blog on social networks.  If you are well-versed on a certain subject, volunteer to be a guest on a podcast or get interviewed by your local paper.  These are actually a lot easier to do then they sound.  Podcasters are always looking for fresh content and you might be doing them a favor.  Check out iTunes or BlogTalkRadio for some podcasts in your area of expertise and contact the owner.

Barter

One effective and free way to get more traffic to your blog and therefore, more potential subscribers, is to be a guest blogger for a complimenting blog.  For instance, if your specialty is lactation and lactation guides, you may want to write a post for a popular Mommy blog.  Most bloggers will allow you to link back to your site in exchange for the content.  Some may ask to do an exchange where they write a piece for your blog and you write one for theirs.  This also helps to build your rank with the search engines by creating legitimate back links.

Make A Video

YouTube, Vimeo, and the like are very powerful marketing tools and can bring a number of visitors to your blog.  If you have a product to offer this is a must do!  It is very easy to do a quick video about your product, what it does, why it’s the greatest potato peeler in the world, etc.  If you make it funny, corny, zany it has even more potential to go viral.  Just be sure there is information and links to get them back to your site to subscribe. If you can’t do the zany stuff then a simple “open the box” type of video is very effective.  Open your product and unpack it on the video, showing the audience what comes in the box, how it goes together or is used.

Be Reputable

No one wants to be taken advantage of so be sure the information you are relaying is accurate and not misleading.  Promoting products that are faulty or services that are unethical will not only sour your readers but may lead to legal troubles.  If by chance you do make an error in judgment unknowingly, call yourself out on it.  Let your readers know you are truthful and you will build trust, gain recommendations, and more followers.

Lots Of Links

I don’t know why people love links so much, but they do.  Give them useful links to products, more information on the topic, or services that may be helpful for further information and your readers will want to keep coming back for more.  Linking within your own site or blog also helps ranking and flow within your blog, keeping them around to read more.

Blast Em

Gather tidbits daily on your industry or centered around your blog topics. Make this information very useful to the reader and post it daily.  You want it to be something they will miss if they don’t get it.  An example would be a daily closing price of gold or the latest entertainment news on the celebrity of the week.  You want it to be unique to your blogs topic and something they can’t easily find elsewhere.  Blast it out in your blog daily and ask your readers to “send this to a friend” with a linking option.  This will steadily build a greater subscriber list.

These are just a few tips to get you started, but there are so many more.  Take the place of your reader and ask yourself what makes you hit that little orange button.  Turn those thoughts into actions and before you know it you will have a very impressive following.

I hope this was useful to you. Your feedback is very important to me. Please leave a comment. To get step by step  AdSense Information and instructions, I recommend my adsense guide, it is totally free.

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Tips for Writing Quick and Readable Blog Content


Web Content Writing Tips-How Write Great Content For AdSense

For a blog to be successful it has to have valuable content in order to keep the readers coming back and staying to finish what they are reading after they get there. There unfortunately is not a cut and dry guaranteed way to accomplish this but, if you put yourself in your readers shoes the truth will be known about the content you are using. Your blog should contain content that pulls your followers in and wanting more.

Use simple and easy to understand language

It is important to realize that there will be people from all walks of life throughout the world that will be reading what you write, so make it understandable. For example, using large and complicated words for a blog on easy to make recipes will turn people away. Have someone else read the first few submissions to make sure that they understand all of the wording you have used.

Try to make the sentences short and to the point

Often times when a sentence is to long it can confuse some readers or make it more difficult to understand what is being said. Make it short, sweet and to the point.

Use Subheads

Subheads are a great way to break an article up into easy to read sections. Also using subheadings will give the article a professional and presentable look.

Use SEO

SEO is search engine optimization – a process used to drive traffic through the search engines to your site. Basically, it means that the article you are posting on your blog should have a decent amount of keywords related to the topic within the body of the article, in order to draw a search to your blog or article.

Be Focused

Stay focused on what you are trying to say and do.  Don’t spend a great deal of time thinking about what it is you want to write. The easiest way to put out quick content is to simply write and then go back to review or edit.

Write What You Know

The best way to put out excellent and meaningful content in a quick fashion, is to write what you know. There are literally thousands upon thousands of articles on blogs that are filled with just words, no concept or meaning just words. If you are good at doing certain things, use this to your advantage by writing how to or step by step articles for your blog. People love being able to see something that is written in easy to comprehend directions.

Schedule Your Posts

It also helps to have postings prepared ahead of time whenever possible. For example, if your at the bus stop waiting for the kids to come home, write a few postings while you are waiting and always take a computer or pen and paper to appointments to write while you wait.

Use a voice recorder

Most people speak a lot faster than they write. If you carry a voice recorder with you, you can create content quickly to transcribe later.  It is a quick and easy trick to getting content out of your head.  You can also try a program like Dragon Naturally Speaking which allows you to talk and translates the audio to type as you speak.  It’s a sure bet for those bloggers who can talk a good game, but never quite as good at getting it to paper.

Writing quickly takes practice, but after you are adjusted to the topics going on the blog it will become much easier to write quick content without having to think about what you are writing. The goal is to have readable content that you do not have to spend hours preparing.

I hope this was useful to you. Your feedback is very important to me. Please leave a comment. To get step by step  AdSense Information and instructions, I recommend my adsense guide, it is totally free.

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Choosing a Great Blog Topic


Choosing A Blog Topic

What Should Be My Topic?

Starting a blog is a great way to write about subjects that interest you with an added bonus of making money. If you are new to the blogging world it is important to be aware of the dedication it will require of you and the blog will need an entry at least once per week (ideally once a day or more) in order to keep it current and interesting.

Finding a topic that you are passionate about will be beneficial in maintaining your blog because, if you choose a topic that you think will be a good one for making money, but you have no interest in the topic, you will lose interest in the maintenance.  However, you want to also choose a theme for your blog that will be interesting to the most people (childcare) or a direct group of people with a specific interest (diabetes).  Your content has to please the audience above all else so, although passion is good readership is king.

Once you have decided on the main theme of your blog, make a list of at least 10 – 20 topics that will interest your readers.  The goal is to choose what you will have an interest in writing about on a daily basis while giving your readers information they will want to see. For example, if you were to do a blog about children, each day you could write about crafts, clothing, school or vacations, anything that would interest others and want them to come to your site daily to get new ideas or tips.

Beside each topic make notes for sub topics that will increase the information for the primary topic. If you are having difficulties thinking of subtopics, remove the topic from your list. Continue to find the most subtopics for each topic. When you have your list completed, choose three of the ones with the most subtopics.

After the niche list has been narrowed down to three possible topics, it is time to search the keywords. Go to a site such as Google keywords and type in the topics one at a time. Each keyword will give you a list of results of the topics people are searching with the given keyword in the search. Do a search for each topic you have chosen and keep notes about which keywords had the most searches.

Go to forums that are based on your three topics and/or subtopics. Read what others are saying and what questions are being asked about a particular topic. When you are on the forums it is important to pay attention to what they are advertising and products that are being promoted. If there is a product that is not being largely advertised, but it is a great product of your site, this is something to consider as part of your advertising.

Go to blogs that are similar to the topics you are considering. Read what others are posting on the site and study the feedback if any they have received regarding their blog. Review as many different blogs by others that you can. This will not only give you a general idea of what is working or not working, but will let you know if the web is already bombarded with a particular subject. Try to choose a subject that has interest to others, but not already being overdone.

The most important thing you can do when starting a new blog without have a good understanding of how they work, is to research, read, research and study. In other words the more you research a subject the better understanding you will have about it. Read everything you can on how to start a successful blog and take notes of the important concepts of each article you read. Then combine all of the best parts into your own style.

After you have researched, read other blogs and went to the forums it should be an easy choice between your three topics for the title of your blog. Remember to keep it interesting, fun and up to date in order to have a great flow of traffic to your site.

(Photo Credit: http://www.flickr.com/photos/cambodia4kidsorg/ / CC BY 2.0)

I hope this was useful to you. Your feedback is very important to me. Please leave a comment. To get step by step  AdSense Information and instructions, I recommend my adsense guide, it is totally free.

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Unique and Effective Ways to Promote a Blog


Unique and Effective Ways to Promote a Blog

Welcome To Blogging!

Now that you have the blog subject and have started on the content, it is time to begin promoting it. The more you promote your site, the better chance you will have of getting a lot of viewers. Marketing your blog will be the largest contribution you can make to bring people to it. You can make money with a blog that is well put together, interesting and promoted, but you need visitors too.

Submit It

The best place to start is by submitting your blog to all the free blog forums and directories you can find. Doing a simple search for blog directories and/or forums will provide hundreds of results so find the ones you are comfortable with and utilize all they have to offer.

Leave Comments

Find blogs that are similar to yours and leave comments on all of them with a link leading to your blog. When you find blogs with a lot of viewers and you leave a comment and link, it will bring people to your blog. The more times you do this, the greater chance you will have of increasing your link authority.

Give Aways

Offer a promotional gift to your readers. This can be done in a few different ways, but one that works really well is to have a contest on your site. For example, if you have a blog about children, offer a prize to the person who leaves the funniest child comment. Prizes and contests bring a lot of readers, readers that will continue to come to your blog if it is interesting.

Word of Mouth

Make word of mouth your best friend by sending out emails to friends, family and friends of family a link to your blog. Chances are if you send it to them they will forward it to those in their address book.

Socialize

Social networking sites are great places to promote a blog. If you do not have accounts on MySpace, Twitter or Facebook now is the time to start one. You will be able to design a page that will link to your blog which will bring tons of new readers.

RSS

An RSS feed on your blog will allow readers to subscribe to the site and get notice of any updates you post. This will make it easier for a reader to know immediately when something new has been added to your site and saves them from going back continuously without finding anything new.

Q&A

Answer sites like Yahoo Answers and Answers.com can be a great way to promote your blog.  Search for open questions in topics related to your blog and leave answers along with a link back to your blog.  An informative answer will lead the readers back to you blog for more information.

Remember to keep your blog up to date by putting up new content regularly. If you started the blog and promised your readers new content daily, but do not follow through they will stop coming to your site. Make all attempts to add interesting and unique content to your blog. The best way to stay ahead of the competition is to know what they are doing, so read what your competitors are saying on a regular basis and try to find relative content that they might not be talking about.

I hope this was useful to you. Your feedback is very important to me. Please leave a comment. To get step by step  AdSense Information and instructions, I recommend my adsense guide, it is totally free.

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Top 10 Things Every Blogger Should Do


Top 10 Things Every Blogger Should Do

Blogging Is Fun

(Photo Credit:http://www.flickr.com/photos/mikekowsky/CC BY-NC-ND 2.0)

There are some things that every blogger and ads publisher should do, regardless of what they are blogging about, or what their reason for blogging is.

If you follow these top 10 things that every blogger should do, not only will your blog be more enjoyable to read, but you will quickly gain popularity in the blogging community and your AdSense revenue will increase manyfold.

1. Enjoy Writing

In order to be a successful blogger, you will need to enjoy writing. If you don’t enjoy writing it is going to come out in your writing style, and could throw some readers off.

However, if you are passionate about something, and would still like to blog, you may consider audio blogging or video blogging as an alternative to writing.

2. Know Your Blogging Platform

There are a few different platforms for bloggers the most popular ones being wordpress, blogger, and typepad.  Each has their own functionality and options.  Be sure you understand how the administrative tools work and how you can optimize each post to make it search engine friendly and entertaining for your reader.

3. Check your Spelling

This cannot be stressed enough… Nobody’s perfect, and one or two slight misspelling or typos is not a big problem, however – no1 wats 2 reed a blug tat it riten lik dis noe du tey? (translation – no one wants to read a blog that looks like this now do they?) So, always be sure to check your spelling and make sure that at least the majority of your post is readable and understandable.

4. Write Unique Content

I have seen many, many blogs which are using things like Caffeinator, AutoBlogger, WPRobot, and various other auto blogging programs to add content to their blog every day. This is NOT a good idea. Some reasons it is not a good idea are:  your blog could be “sandboxed” by google (this means removed from the listing), it doesn’t look professional, and it is just plain stealing from those writers who actually wrote the post in the first place.

Also, when you do write original content for your blog, no one will pay attention to it, as all the other posts are just stolen from somewhere else.

For those of you using the “But all sorts of people are making money using autoblogging programs” argument out there.. Trust me.. You will make more money in the long run by simply writing your own unique content and then you won’t have to worry about google “sandboxing” your site.

5. Allow Users to Subscribe

You want to be sure you blog has a prominent SUBSCRIBE or orange RSS button so readers can subscribe to your blog and come back to visit when you post new content.  It is also very important to set up your feed so that it only send a portion of the post to the users reader.  This way they have to actually come to your blog to read the post.  This is especially important for affiliate marketers who are monetizing the blog.

6. Research Your Articles or Know What You are Talking About

I don’t know how many articles I have come across that were just plain WRONG.. The person that was writing the article really didn’t know what they were talking about and obviously didn’t research the topic at all. This is very bad blogging practice. If you have a post that has inaccurate information, people will notice, and then not return to your blog, because you will have lost credibility.

Unless your goal is to have a humorous blog site where the info is supposed to be wrong, it is a very bad idea to put any sort of inaccurate data in a blog post. If you don’t know about the topic research it to make sure you get the information right.

7. Try and Post Everyday, or at Least on a Set Schedule

One thing will kill a blog faster than anything else. Not posting consistently. People go to blogs to see what’s new. If nothing is new for a while then they won’t go back.

It is hard to post new content every day, but it really isn’t necessary to post every day. You can post once a week, once even once a month, as long as long as your readers know there is going to be new content and when it is going to be there.

If you have a busy schedule or perhaps forget to post blogs, you can write up a bunch of posts and set them to post at a later date in WordPress. This is a very useful feature if you are like me and have many projects on the go at once, and forget to make a post for a day or two.

8. Maintain your Blog and Keep it Spam Free

If you have an open blog where anyone can comment or make posts, make sure you maintain it and keep it spam free. Nobody likes to read about breast enlargement pills or Air Jordans when they are trying to read the latest comments on a blog post.

If you have a large blog with many posts, you can get some Plugins, such as Askimet for WordPress, to help you control the amount of spam posts that your blog receives.

Making it necessary to create an account to post or comment is another great way to cut down on spam. It may deter some people from writing, but on the whole if a person is really interested in writing something, they will take the minute or so it will take to create an account.

9. Quality and Not Quantity Make the Blog

I have seen many blogs that go on the “more is better” theory. There is one problem with this. The blog posts were utter nonsense and well, just plain garbage. Out of the 10,000 or so posts they had, maybe a couple of hundred were actually good quality.

More people will go to your blog, and come back to your blog if you have good quality posts. If you only post one good quality post to your blog per day, I guarantee that in the long run you will get more visitors, which will translate into more revenue for those of you looking to make money, and they will keep coming back because the information was useful.

If you post 1,000 garbage articles a day, people won’t come back, and they won’t even stick around long enough to click on an ad. There is also a good chance you will loose ranking and SEO value since google is very in tune to this type of content stuffing.  You could get dropped right out of the results.

10. Add Internal Links

Adding internal links from one blog post to another will keep readers around and add ranking to your blog.  If you are writing a post about the “Top 10 Reasons to Blog” and you are explaining monetization, you may want to link to another post you have written on “How to Monetize Your Blog”, and so on.  Readers will follow the links and have a chance to read more posts.  This keeps them on the site longer and offers more opportunities for them to click on ads. This is also beneficial in ranking with google since they do give weight to the anchor text of your links (these are the words you actually use as the link text). Be sure the word or words you are using in your anchor text are keywords or text that let’s the user know what they are linking to.  You don’t want to use phrases like “Click Here” or “Go There Now” since they don’t really tell the search engine anything about the link.  In the above example you would you the words “monetize your blog” as the anchor text for your link.

So there you have it, some simple steps, but if you follow them you will soon become a successful blogger.

I hope this was useful to you. Your feedback is very important to me. Please leave a comment. To get step by step  AdSense Information and instructions, I recommend my adsense guide, it is totally free.

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