Tag Archive | “Blogging”

How to choose a niche for your blog- Part 1: What are your interests?

“Sometimes life hits you in the head with a brick. Don’t lose faith.
I’m convinced that the only thing that kept me going was that I loved what I did. You’ve
got to find what you love. And that is as true for your work as it is for your lovers. Your
work is going to fill a large part of your life, and the only way to be truly satisfied is to do
what you believe is great work. And the only way to do great work is to love what you
do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart,
you’ll know when you find it. And, like any great relationship, it just gets better and better
as the years roll on. So keep looking until you find it. Don’t settle.” ~~Steve Jobs
What a great speech by Steve Jobs! Let us see how the idea applies to blogging.
If you are looking for a well respected, long term successful blog which someday could
be called an authority blog in your niche, then you have to look inside you. Your blog
should be ʻwhat you are aboutʼ.

Why your blog should be your representation?

• To create a successful blog takes a long term commitment and passion.How to choose a niche for your blog
• Your commitment and passion shows in your writing and that energy can be felt by
your blog readers.

Action steps

Let me suggest you an exercise. Set aside sometime for yourself and do this exercise in
a place where you get some solitude and there is no disturbance. Keep a pen and a
paper with your self. Write down answers to the questions in the following exercise.

Step 1: Prepare your brain.

Ask yourself a question, what is that I love to do? Asking this question to yourself is very
important. Write down the answers that come to you. By asking this questions to your
mind you are giving it a target and psychologically, your mind will do anything to get you
to the target.

Step 2: What are my skills and my interests?

On a piece of paper make two lists: MY skills and My Interests. Write down at least 5 of

Step 3: What combination of my skills and my interests I can use to provide

greater value to other people?

Remember money is only a byproduct of providing greater value to others.

Step 4: Can I do this on a regular basis for a long period of time?

Step 5: Save your answer

Once you have answer to your questions, save this answer. We will use this information
in steps in coming posts.

Other questions to think about:

• What are the things that you do and you lose track of time?
• what are your hobbies?
• What are the topics you like to talk about.
• What are the topics you enjoy reading about in the magazines, news papers and on


Take an issue of your favorite magazine that you have never read before. Start
scanning the magazine. Notice which headlines catch your attention and you feel like
reading beyond the headlines.


A topic of your interest might not be a good financial proposition for blogging if you are
looking to make money from blogging. We may have to find a balance between your
interest and other factors that we will discuss in the next posts.

Take away points

For long term success, your blog should be ʻwhat you are aboutʼ.

Resources and further reading

What Color Is Your Parachute? by Richard N. Bolles, helps you to identify the areas of
your interest.

Did you know?

The modern blog evolved from the online Diary, where people would keep a
running account of their personal lives.

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What Are The Advantages Of Niche Blogs?

Majority of the blogs that are successful are focussed on a theme and have carved out
a niche for themselves. The are some inherent advantages of niche blogging.

1. Loyal Readers

Niche blog will write on the topic of their niche. So readers who have need for the a
certain kind of information and like the content on the blog will always keep coming back
for new information. If the blog sticks to its niche it is very unlikely the readers will get
Example: Copyblogger.com is a blog focused on web copywriting. It has thousands of
loyal readers that like to visit the blog everyday.

2. Community

Like minded people like to gather at a place and share their views. A niche blog can be
a networking platform for like minded people, where they join to read their favorite
articles and share their views through commenting on the blog.
Example: Checkout how people like to passionately comment on the articles of

3. Niche Authority and Credibility

Blogging consistently on one topic gives credibility to the blog and ultimately the blog
could become a “go-to” place for any information on the niche topic.
Example: howaboutorange.blogspot.com is a blog focused on craft projects. People visit
this blog when they want to have how-to information for craft projects.

4. Targeted Contextual Advertising

Find a Niche
If your site has content pertaining to one theme contextual advertising by Google
AdSense or any other company can be very successful. The ads will be targeted based
on the content them and there is a great likely hood that they will get clicked as they will
match the interest of the readers of the niche blog.
Example: digital-photography-school.com is focussed on the subject of digital
photography and makes thousands of dollars with AdSense advertising every month.

5. Attractive to Direct Advertisers

Direct advertisers are always looking for the sites that are successful and have a topic
that is related to their products. Your nice could be a right place for many products and
direct advertisers of the products could get attracted to your blog.
Example: Freelancefolder.com is a blog focussed on helping freelancers. Visit this blog
and see how many advertisements it attracts.

6. Search Engine Optimization

Search engines favor the sites that are focussed around a topic and pages are linked to
one another.

7. Higher conversion rate

If you are selling a product that is related to your niche, the conversion rate is going to
be higher as you already have a audience that is interested in your topic.
Example: digital-photography-school.com makes thousands of dollars every month from
Amazon.com for the referral sales. Visitors to the blog are all of those people who are
interested in photography and if they see an ad for a product they are going to click the
ad and buy the product.

Takeaway points

Niche Blogs

Attract Contextual Ads

Niche blogs are beneficial because they:
• Attract loyal customers
• create a community
• Create Authority and credibility
• Attract targeted contextual ads
• Attract Direct Advertisers
• Help in search engine optimization
• Bring higher conversion rate

Action steps

What are the topics of your interest? what are the tasks when you do, you almost lose
track of the time? Make a list of such topics. Research some blogs in your interest area.

Did you know?

In a survey by Technorati, 72% of the people surveyed, say they blog in order to
share their expertise.

What is your area of expertise? Would you like to blog the topic? Please share
your views in the comments section.

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What is a Blog?

Definition of blog

The word ‘Blog’ came from ‘Web log’. It is type of website that is usually created and maintained by an individual. The publisher of the blog, commonly called a ‘Blogger,’ creates regular entries, called ‘posts’. The entries are displayed in reverse chronological order, with the latest entry showing first.

Types of blogs

There are many type of blogs, based on different type of content and or in the way the content is delivered.

1. Personal blogs

The personal blog is an ongoing commentary by an individual like a personal journal. Blogs often become more than the way to communicate, they are used to reflect upon life and art or personal viewpoints about society, politics or life.
Example: thisisindexed.com is a personal blog run by Jessica Hagy.

2. Corporate or Organizational blogs

This type of blog could be used to enhance internal communication in a corporation or externally for marketing or branding purposes.
Example: wk.com and newairplane.com are examples of corporate blogs.

3. By genre

Some blogs focus on particular subject for example political blogs, fashion blogs, education blogs etc.
factcheck.org is a political blog.
beliefnet.com is a religious blog.
nytimes.com/tmagazine is a fashion blog.
wechoosethemoon.org is a educational blog.

4. By the type of Media

A blog comprising of photos is called Photo blog. A blog comprising of videos posts is called video blog. Blogs with shorter posts and mixed medial types are called tumble logs.


Ted.com is a video blog.
stuckincustoms.com is a photoblog.

Origin of blogs

Earlier blogs started in late 1990’s. In these blogs an individual will write a journal about their lives or opinions. The posts will be displayed in reverse chronological order. This was like a oneway communication.

Blogs Today

Today after the introduction of Web 2.0 (Social web) blogs have become more like two-way conversation between the publisher and the visitors. Commenting, sharing, book marking of the content is encouraged. Today the visitor of the website or blog also participates in content creation.

Future of blogs

What is a Blog? Blogging has become really powerful medium of expression. This is mostly because it is very easy for anyone to start a blog. Everyday more and more people and businesses are recognizing the power of blogging. There are already more than 100 million blogs on the net and thousands are being added everyday. Bloggers are taking the blogs to new heights by integrating
multimedia and social networking into their blogs. There is no doubt the future of blogging is very bright and we are going to see some major advancements in the medium.

Did you know?

According to universalmccann.com, 77% of the internet users read blogs. Do you already have a blog or are you thinking of creating one? If yes, under what category it falls? Please share with us in the comments section.

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How are the blogs different from regular websites?

Blogs are just websites, yet they are so different from the regular websites. Let us see
what makes them so different?

1. Content

Blogs are updated more often than the regular websites. some times they are updated
several times in a day. The content is normally arranged in reverse chronological order

Blogs Vs. Websites

with the latest content on the top. Visitors keep coming back for the fresh content.
Example: hubspot.com publishes multiple articles in a day most of the times.

2. Syndication

Most of the blogs have RSS feed that makes the content available to the feed
subscribers without even visiting the blog.
Example: if you signup for my RSS feed you will receive every article in the feed
reader of your choice or directly delivered to your email box.

3. Conversation

Blogs are written with bloggers directly communicating to their audience and replies are
expected in the form of comments. In addition to this conversation sometimes
conversation also happens between the blogs with a blog post on one blog being
mentioned on other blogs and comments being posted on other blogs.

What are the Advantages of Blogs over static websites?


A successful blog has the potential to get you noticed.

2. Networking

Blogs naturally lead to conversation and well read blog will put you in contact with a
wide variety of people.

3. Traffic

Blogs by their very nature are highly optimized for search engines. Availability of a
number of free plugins make the process more easy. So blogs not only help a site for
traffic, they also help in bringing loyal visitors that love to visit the blog again and again.


If you have a website that sells products or services and you donʼt have a blog yet,
think of adding a blog to your existing website for traffic and loyal visitors.

4. Sales

Blog help you build trust with your audience and they are likely to buy anything that you
suggest to them.


It takes a long time to build trust and seconds to break it. So, if you
recommend something to your audience, make sure that it is of high value and you
yourself believe in the product.

Takeaway points

1. Blogs are different from the regular websites in terms of:
• content
• syndication
• conversation

2. Blogs can bring you:
• fame
• networking
• traffic
• sales

Action Steps

Search in the google and find at least two websites that have a blog added to them.
Notice how the static website has information like a brochure and how the blog has
regularly updated content.

Did you know?

Technorati is now tracking over 70 million weblogs, and we’re seeing
about 120,000 new weblogs being created worldwide each day. That’s
about 1.4 blogs created every second of every day.

What are your favorite blogs? What are your thoughts on Blogs vs Websites? Please share with us in the comments section.

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Vital Elements of Content Marketing Today

Website Marketing Strategy

Content marketing is a catchall term to describe the process of getting your message out to the masses.  It is not a new concept; it has been around as long as the sales pitch.  Only today, the mediums have changed.

What one time would have been a brochure or handout has now become a Facebook status update, email, or a tweet to your followers.  This poses a bit of a problem for old school marketers who may still be trying to use and old method on a new system.

These traditionalists soon learn that today’s consumer is not digesting information in the same way and that their one mailer or newsletter will quickly be lost amidst the fast paced social media.

If this is you, your content marketing strategy needs a makeover.

1. Learn what is available

Begin with the basics. Learn what your marketing avenues are and how each works. Join Facebook, Twitter, and YouTube and become part of the conversation. You can read about how they all work, but to truly understand it you have to be an active member of the community.

2. Know what your market is looking for

Once you become familiar with the options you have available to you, start asking questions or looking for them. Seek out your target audience and see what they are searching for and what problems exist which you can potentially solve for them. Create content specific to that market.

3. Know what to use where

Knowing what type of content is best marketed in each venue will be an integral part of your strategy. Readers expect to find certain information in their respective places, so be sure you have the right messages out there. Don’t fill up a blog with a barrage of short updates which are better placed on Twitter and don’t write 15 tweets to get a larger message across, blog it instead.

4. Use them all

Be prepared to tackle each type of content. You have to be able to transform your message to fit each marketing arena. Learn to create video, PowerPoint presentations, and email campaigns with your content. It must be pliable and reusable.

5. Help them find it

I see so many people miss the mark with this one. They work so hard on their blog, articles, or sales pitch and then it is lost on their website because no one knows it exists. Learn and put into practice SEO and social networking with every piece of content you create. You have worked so hard to make it great…now work hard to get it out there!

6. Help them understand how to use it

So you are up to speed with your newly developed content marketing skills, but now your customers are falling behind. Your solution: Teach them how to use it. Direct them to tutorial on using social media so they can become part of the conversation. You don’t have to create these tutorials, they are everywhere. Just post them on your site or within your blog post with some simple anchor text strategically placed within your copy.

The vital elements of content marketing today are different, but not impossible to understand. Adapt your old ideas to the new techniques and the winning combination will get you back in the game with your potential customers.

Do you have any suggestions? Please express your thoughts in the comments section.

(Photo Credit: jcolman)

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Great Ways to Gain More Subscribers

Great Ways to Gain More Blog Subscribers

These Can Be Your Blog Subscribers

Hundreds, if not thousands, of new blogs are started everyday.  Some for fun, others to share family stories or as travel logs, but more often than not these days blogs are considered and utilized as marketing tools for many businesses.  Look at almost any website for products and services and 8 times out of 10 you will find a BLOG button in the navigation bar somewhere.  If you are considering starting a blog to promote your business then you will quickly learn that the key objective will be to obtain as many subscribers as possible.  A subscriber equals a potential sale and one more set of eyes upon your product or service.  Since subscribers are key, let’s discuss some easy ways to get them to hit that little orange button!

Make It Entertaining

I don’t care what else you are doing on your blog, if it is not either very entertaining or very informative you can have subscriber buttons all over the page and it wont matter one bit.  Give your subscribers something worth subscribing to.

Make It Easy

Check to make sure that your blog has a visible and easy to find SUBSCRIBE option or RSS button some where on the main page.  If the reader finds your blog interesting their first move will be to look for the subscribe button.  Give them an option of adding to a reader or subscribing via email.  If you offer both, even better!

Offer Fresh Content

I have over 100+ subscriptions in my Google Reader and one of the first things I look for is new content.  I will give more attention to blogs which I know are up to date in their industry.  I don’t want to learn about your new gadget 5 months after it has come out.  I want pre-launch hype and updates!

Give Them Free Stuff

The oldest and most effective way to gain a following is to give them something for nothing (or what seems like nothing). Have you ever seen those little boxes in the left or right columns saying “Get Our Free 15 Page Report” or “Your Best Guide To The Forex”?  If you ever clicked on them you have noticed that in order to get that report you have to fill out your name and email or subscribe before you can download it.  This is one of the most effective ways and the most widely used in the industry.  If you don’t have a White Paper sitting around on your hard drive you can look for pre-written, Private Label Rights material (Do a Google search for PLR).  Then offer it on your blog for free in return for that subscription.

Be Well Known

Talk about your blog on social networks.  If you are well-versed on a certain subject, volunteer to be a guest on a podcast or get interviewed by your local paper.  These are actually a lot easier to do then they sound.  Podcasters are always looking for fresh content and you might be doing them a favor.  Check out iTunes or BlogTalkRadio for some podcasts in your area of expertise and contact the owner.


One effective and free way to get more traffic to your blog and therefore, more potential subscribers, is to be a guest blogger for a complimenting blog.  For instance, if your specialty is lactation and lactation guides, you may want to write a post for a popular Mommy blog.  Most bloggers will allow you to link back to your site in exchange for the content.  Some may ask to do an exchange where they write a piece for your blog and you write one for theirs.  This also helps to build your rank with the search engines by creating legitimate back links.

Make A Video

YouTube, Vimeo, and the like are very powerful marketing tools and can bring a number of visitors to your blog.  If you have a product to offer this is a must do!  It is very easy to do a quick video about your product, what it does, why it’s the greatest potato peeler in the world, etc.  If you make it funny, corny, zany it has even more potential to go viral.  Just be sure there is information and links to get them back to your site to subscribe. If you can’t do the zany stuff then a simple “open the box” type of video is very effective.  Open your product and unpack it on the video, showing the audience what comes in the box, how it goes together or is used.

Be Reputable

No one wants to be taken advantage of so be sure the information you are relaying is accurate and not misleading.  Promoting products that are faulty or services that are unethical will not only sour your readers but may lead to legal troubles.  If by chance you do make an error in judgment unknowingly, call yourself out on it.  Let your readers know you are truthful and you will build trust, gain recommendations, and more followers.

Lots Of Links

I don’t know why people love links so much, but they do.  Give them useful links to products, more information on the topic, or services that may be helpful for further information and your readers will want to keep coming back for more.  Linking within your own site or blog also helps ranking and flow within your blog, keeping them around to read more.

Blast Em

Gather tidbits daily on your industry or centered around your blog topics. Make this information very useful to the reader and post it daily.  You want it to be something they will miss if they don’t get it.  An example would be a daily closing price of gold or the latest entertainment news on the celebrity of the week.  You want it to be unique to your blogs topic and something they can’t easily find elsewhere.  Blast it out in your blog daily and ask your readers to “send this to a friend” with a linking option.  This will steadily build a greater subscriber list.

These are just a few tips to get you started, but there are so many more.  Take the place of your reader and ask yourself what makes you hit that little orange button.  Turn those thoughts into actions and before you know it you will have a very impressive following.

I hope this was useful to you. Your feedback is very important to me. Please leave a comment. To get step by step  AdSense Information and instructions, I recommend my adsense guide, it is totally free.

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Tips for Writing Quick and Readable Blog Content

Web Content Writing Tips-How Write Great Content For AdSense

For a blog to be successful it has to have valuable content in order to keep the readers coming back and staying to finish what they are reading after they get there. There unfortunately is not a cut and dry guaranteed way to accomplish this but, if you put yourself in your readers shoes the truth will be known about the content you are using. Your blog should contain content that pulls your followers in and wanting more.

Use simple and easy to understand language

It is important to realize that there will be people from all walks of life throughout the world that will be reading what you write, so make it understandable. For example, using large and complicated words for a blog on easy to make recipes will turn people away. Have someone else read the first few submissions to make sure that they understand all of the wording you have used.

Try to make the sentences short and to the point

Often times when a sentence is to long it can confuse some readers or make it more difficult to understand what is being said. Make it short, sweet and to the point.

Use Subheads

Subheads are a great way to break an article up into easy to read sections. Also using subheadings will give the article a professional and presentable look.


SEO is search engine optimization – a process used to drive traffic through the search engines to your site. Basically, it means that the article you are posting on your blog should have a decent amount of keywords related to the topic within the body of the article, in order to draw a search to your blog or article.

Be Focused

Stay focused on what you are trying to say and do.  Don’t spend a great deal of time thinking about what it is you want to write. The easiest way to put out quick content is to simply write and then go back to review or edit.

Write What You Know

The best way to put out excellent and meaningful content in a quick fashion, is to write what you know. There are literally thousands upon thousands of articles on blogs that are filled with just words, no concept or meaning just words. If you are good at doing certain things, use this to your advantage by writing how to or step by step articles for your blog. People love being able to see something that is written in easy to comprehend directions.

Schedule Your Posts

It also helps to have postings prepared ahead of time whenever possible. For example, if your at the bus stop waiting for the kids to come home, write a few postings while you are waiting and always take a computer or pen and paper to appointments to write while you wait.

Use a voice recorder

Most people speak a lot faster than they write. If you carry a voice recorder with you, you can create content quickly to transcribe later.  It is a quick and easy trick to getting content out of your head.  You can also try a program like Dragon Naturally Speaking which allows you to talk and translates the audio to type as you speak.  It’s a sure bet for those bloggers who can talk a good game, but never quite as good at getting it to paper.

Writing quickly takes practice, but after you are adjusted to the topics going on the blog it will become much easier to write quick content without having to think about what you are writing. The goal is to have readable content that you do not have to spend hours preparing.

I hope this was useful to you. Your feedback is very important to me. Please leave a comment. To get step by step  AdSense Information and instructions, I recommend my adsense guide, it is totally free.

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Unique and Effective Ways to Promote a Blog

Unique and Effective Ways to Promote a Blog

Welcome To Blogging!

Now that you have the blog subject and have started on the content, it is time to begin promoting it. The more you promote your site, the better chance you will have of getting a lot of viewers. Marketing your blog will be the largest contribution you can make to bring people to it. You can make money with a blog that is well put together, interesting and promoted, but you need visitors too.

Submit It

The best place to start is by submitting your blog to all the free blog forums and directories you can find. Doing a simple search for blog directories and/or forums will provide hundreds of results so find the ones you are comfortable with and utilize all they have to offer.

Leave Comments

Find blogs that are similar to yours and leave comments on all of them with a link leading to your blog. When you find blogs with a lot of viewers and you leave a comment and link, it will bring people to your blog. The more times you do this, the greater chance you will have of increasing your link authority.

Give Aways

Offer a promotional gift to your readers. This can be done in a few different ways, but one that works really well is to have a contest on your site. For example, if you have a blog about children, offer a prize to the person who leaves the funniest child comment. Prizes and contests bring a lot of readers, readers that will continue to come to your blog if it is interesting.

Word of Mouth

Make word of mouth your best friend by sending out emails to friends, family and friends of family a link to your blog. Chances are if you send it to them they will forward it to those in their address book.


Social networking sites are great places to promote a blog. If you do not have accounts on MySpace, Twitter or Facebook now is the time to start one. You will be able to design a page that will link to your blog which will bring tons of new readers.


An RSS feed on your blog will allow readers to subscribe to the site and get notice of any updates you post. This will make it easier for a reader to know immediately when something new has been added to your site and saves them from going back continuously without finding anything new.


Answer sites like Yahoo Answers and Answers.com can be a great way to promote your blog.  Search for open questions in topics related to your blog and leave answers along with a link back to your blog.  An informative answer will lead the readers back to you blog for more information.

Remember to keep your blog up to date by putting up new content regularly. If you started the blog and promised your readers new content daily, but do not follow through they will stop coming to your site. Make all attempts to add interesting and unique content to your blog. The best way to stay ahead of the competition is to know what they are doing, so read what your competitors are saying on a regular basis and try to find relative content that they might not be talking about.

I hope this was useful to you. Your feedback is very important to me. Please leave a comment. To get step by step  AdSense Information and instructions, I recommend my adsense guide, it is totally free.

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My name is khush and I am the guy behind AdSenseHome.com. I don’t claim to be an expert but I am an enthusiast about online marketing. There is so much overload of information on the internet that most of the time this information confuses the people and they get discouraged to pursue their goal. I devised a tutorial for myself and I think this can be useful for others also who want to learn about AdSense in an easy way without any confusion..... More

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