Archive | Content Marketing Strategy

Vital Elements of Content Marketing Today

Website Marketing Strategy

Content marketing is a catchall term to describe the process of getting your message out to the masses.  It is not a new concept; it has been around as long as the sales pitch.  Only today, the mediums have changed.

What one time would have been a brochure or handout has now become a Facebook status update, email, or a tweet to your followers.  This poses a bit of a problem for old school marketers who may still be trying to use and old method on a new system.

These traditionalists soon learn that today’s consumer is not digesting information in the same way and that their one mailer or newsletter will quickly be lost amidst the fast paced social media.

If this is you, your content marketing strategy needs a makeover.

1. Learn what is available

Begin with the basics. Learn what your marketing avenues are and how each works. Join Facebook, Twitter, and YouTube and become part of the conversation. You can read about how they all work, but to truly understand it you have to be an active member of the community.

2. Know what your market is looking for

Once you become familiar with the options you have available to you, start asking questions or looking for them. Seek out your target audience and see what they are searching for and what problems exist which you can potentially solve for them. Create content specific to that market.

3. Know what to use where

Knowing what type of content is best marketed in each venue will be an integral part of your strategy. Readers expect to find certain information in their respective places, so be sure you have the right messages out there. Don’t fill up a blog with a barrage of short updates which are better placed on Twitter and don’t write 15 tweets to get a larger message across, blog it instead.

4. Use them all

Be prepared to tackle each type of content. You have to be able to transform your message to fit each marketing arena. Learn to create video, PowerPoint presentations, and email campaigns with your content. It must be pliable and reusable.

5. Help them find it

I see so many people miss the mark with this one. They work so hard on their blog, articles, or sales pitch and then it is lost on their website because no one knows it exists. Learn and put into practice SEO and social networking with every piece of content you create. You have worked so hard to make it great…now work hard to get it out there!

6. Help them understand how to use it

So you are up to speed with your newly developed content marketing skills, but now your customers are falling behind. Your solution: Teach them how to use it. Direct them to tutorial on using social media so they can become part of the conversation. You don’t have to create these tutorials, they are everywhere. Just post them on your site or within your blog post with some simple anchor text strategically placed within your copy.

The vital elements of content marketing today are different, but not impossible to understand. Adapt your old ideas to the new techniques and the winning combination will get you back in the game with your potential customers.

Do you have any suggestions? Please express your thoughts in the comments section.

(Photo Credit: jcolman)

Get Articles in your email:

Delivered by FeedBurner

Related Posts with ThumbnailsWe love your feedback. Please leave a comment.

Posted in Articles, Content Marketing Strategy4 Comments

Get articles by email

Enter your email address:

Delivered by FeedBurner

Download Free Adsense Guide


I was totally lost due to overload of information on the internet. The Ebook "Make Money with AdSense" is a no-nonsense course that helped me to understand AdSense in the shortest possible time and monetize my website with it.

-Rubal, Canada

About Me

My name is khush and I am the guy behind I don’t claim to be an expert but I am an enthusiast about online marketing. There is so much overload of information on the internet that most of the time this information confuses the people and they get discouraged to pursue their goal. I devised a tutorial for myself and I think this can be useful for others also who want to learn about AdSense in an easy way without any confusion..... More

The Books I love

Disclaimer: This site is not in anyway affiliated with Google nor does Google endorse in anyway whatsoever. It is run independently. AdSense and Google are trademarks of Google, Inc.