Tag Archive | “How to Blog”

How to choose a niche for your blog- Part 1: What are your interests?

“Sometimes life hits you in the head with a brick. Don’t lose faith.
I’m convinced that the only thing that kept me going was that I loved what I did. You’ve
got to find what you love. And that is as true for your work as it is for your lovers. Your
work is going to fill a large part of your life, and the only way to be truly satisfied is to do
what you believe is great work. And the only way to do great work is to love what you
do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart,
you’ll know when you find it. And, like any great relationship, it just gets better and better
as the years roll on. So keep looking until you find it. Don’t settle.” ~~Steve Jobs
What a great speech by Steve Jobs! Let us see how the idea applies to blogging.
If you are looking for a well respected, long term successful blog which someday could
be called an authority blog in your niche, then you have to look inside you. Your blog
should be ʻwhat you are aboutʼ.

Why your blog should be your representation?

• To create a successful blog takes a long term commitment and passion.How to choose a niche for your blog
• Your commitment and passion shows in your writing and that energy can be felt by
your blog readers.

Action steps

Let me suggest you an exercise. Set aside sometime for yourself and do this exercise in
a place where you get some solitude and there is no disturbance. Keep a pen and a
paper with your self. Write down answers to the questions in the following exercise.

Step 1: Prepare your brain.

Ask yourself a question, what is that I love to do? Asking this question to yourself is very
important. Write down the answers that come to you. By asking this questions to your
mind you are giving it a target and psychologically, your mind will do anything to get you
to the target.

Step 2: What are my skills and my interests?

On a piece of paper make two lists: MY skills and My Interests. Write down at least 5 of

Step 3: What combination of my skills and my interests I can use to provide

greater value to other people?

Remember money is only a byproduct of providing greater value to others.

Step 4: Can I do this on a regular basis for a long period of time?

Step 5: Save your answer

Once you have answer to your questions, save this answer. We will use this information
in steps in coming posts.

Other questions to think about:

• What are the things that you do and you lose track of time?
• what are your hobbies?
• What are the topics you like to talk about.
• What are the topics you enjoy reading about in the magazines, news papers and on


Take an issue of your favorite magazine that you have never read before. Start
scanning the magazine. Notice which headlines catch your attention and you feel like
reading beyond the headlines.


A topic of your interest might not be a good financial proposition for blogging if you are
looking to make money from blogging. We may have to find a balance between your
interest and other factors that we will discuss in the next posts.

Take away points

For long term success, your blog should be ʻwhat you are aboutʼ.

Resources and further reading

What Color Is Your Parachute? by Richard N. Bolles, helps you to identify the areas of
your interest.

Did you know?

The modern blog evolved from the online Diary, where people would keep a
running account of their personal lives.

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What Are The Advantages Of Niche Blogs?

Majority of the blogs that are successful are focussed on a theme and have carved out
a niche for themselves. The are some inherent advantages of niche blogging.

1. Loyal Readers

Niche blog will write on the topic of their niche. So readers who have need for the a
certain kind of information and like the content on the blog will always keep coming back
for new information. If the blog sticks to its niche it is very unlikely the readers will get
Example: Copyblogger.com is a blog focused on web copywriting. It has thousands of
loyal readers that like to visit the blog everyday.

2. Community

Like minded people like to gather at a place and share their views. A niche blog can be
a networking platform for like minded people, where they join to read their favorite
articles and share their views through commenting on the blog.
Example: Checkout how people like to passionately comment on the articles of

3. Niche Authority and Credibility

Blogging consistently on one topic gives credibility to the blog and ultimately the blog
could become a “go-to” place for any information on the niche topic.
Example: howaboutorange.blogspot.com is a blog focused on craft projects. People visit
this blog when they want to have how-to information for craft projects.

4. Targeted Contextual Advertising

Find a Niche
If your site has content pertaining to one theme contextual advertising by Google
AdSense or any other company can be very successful. The ads will be targeted based
on the content them and there is a great likely hood that they will get clicked as they will
match the interest of the readers of the niche blog.
Example: digital-photography-school.com is focussed on the subject of digital
photography and makes thousands of dollars with AdSense advertising every month.

5. Attractive to Direct Advertisers

Direct advertisers are always looking for the sites that are successful and have a topic
that is related to their products. Your nice could be a right place for many products and
direct advertisers of the products could get attracted to your blog.
Example: Freelancefolder.com is a blog focussed on helping freelancers. Visit this blog
and see how many advertisements it attracts.

6. Search Engine Optimization

Search engines favor the sites that are focussed around a topic and pages are linked to
one another.

7. Higher conversion rate

If you are selling a product that is related to your niche, the conversion rate is going to
be higher as you already have a audience that is interested in your topic.
Example: digital-photography-school.com makes thousands of dollars every month from
Amazon.com for the referral sales. Visitors to the blog are all of those people who are
interested in photography and if they see an ad for a product they are going to click the
ad and buy the product.

Takeaway points

Niche Blogs

Attract Contextual Ads

Niche blogs are beneficial because they:
• Attract loyal customers
• create a community
• Create Authority and credibility
• Attract targeted contextual ads
• Attract Direct Advertisers
• Help in search engine optimization
• Bring higher conversion rate

Action steps

What are the topics of your interest? what are the tasks when you do, you almost lose
track of the time? Make a list of such topics. Research some blogs in your interest area.

Did you know?

In a survey by Technorati, 72% of the people surveyed, say they blog in order to
share their expertise.

What is your area of expertise? Would you like to blog the topic? Please share
your views in the comments section.

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