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How to Track your Ads Using Channels

How to Track your Ads Using ChannelsUsing adsense ads on your site or blog may be bringing you good revenue, but are you targeting that revenue and making the most of your Adsense campaign?

If you are using Adsense, but not utilizing Adsense channels to differentiate your campaigns, than you may be missing out on very important analytical data about your campaign which could cause you to limit your income opportunities.

Adsense channels allow you to track your ads independently and compare the data in order to make long and short term optimization adjustments.

Here is how Channels Work:

Each time you create an ad campaign in Adsense, you will be directed to create a channel. This is not a necessary option by Google, but it should be by you.

Each time you create a new adsense ad, create a new channel to correspond to that ad. Be as specific as possible when naming your channels, especially it you have several websites. If your site name is ABCBlog and you are placing the ad in a header, your channel name should be ABCBlog.header or something similar to differentiate it from you other ads on that site or another site you may own.

Once you have created a channel for each ad on your site you can begin to track performance and determine which ads and ad types are doing best in which sites or areas within your sites. The information you gather by using Adsense channels is vital to your adsense campaigns.

Adsense channels allow you to track a variety of information about your ads and make side by side comparisons to locate your best performers.

Channels allow you to track:

  • Number of Page Impressions
  • Clicks
  • Click Through Rate
  • Cost per 1000 impressions
  • Earning per channel

All of this information is not only beneficial, but necessary to insure you are maximizing your CTR by site and location. If you don’t know which ads are most favored by your visitors then you are leaving money on the table with each one.

If you are already making a decent income from your Adsense ads, you may question the need to track these ads through channels. Well, for those of you posing this question, I ask you…If you are making good income now, wouldn’t you want to see which ads are dominating that income and potentially increase that income in the future? I won’t await your answer.

If you are just unfamiliar with channels in general; check out the very easy to follow tutorials from Google which will familiarize you with the process quickly.

Trust me when I say it is well worth the effort you put into it. You reward will be increased revenue and a more targeted campaign.

(Photo Credit: invisiblekid2007)

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One Response to “How to Track your Ads Using Channels”

  1. Caelii
    Twitter: iFVMjtfyfh
    says:

    You got to push it—this esstneial info that is!

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