Categorized | Blogging

What Are The Advantages Of Niche Blogs?


Majority of the blogs that are successful are focussed on a theme and have carved out
a niche for themselves. The are some inherent advantages of niche blogging.

1. Loyal Readers

Niche blog will write on the topic of their niche. So readers who have need for the a
certain kind of information and like the content on the blog will always keep coming back
for new information. If the blog sticks to its niche it is very unlikely the readers will get
disappointed.
Example: Copyblogger.com is a blog focused on web copywriting. It has thousands of
loyal readers that like to visit the blog everyday.

2. Community

Like minded people like to gather at a place and share their views. A niche blog can be
a networking platform for like minded people, where they join to read their favorite
articles and share their views through commenting on the blog.
Example: Checkout how people like to passionately comment on the articles of
copyblogger.com

3. Niche Authority and Credibility

Blogging consistently on one topic gives credibility to the blog and ultimately the blog
could become a “go-to” place for any information on the niche topic.
Example: howaboutorange.blogspot.com is a blog focused on craft projects. People visit
this blog when they want to have how-to information for craft projects.

4. Targeted Contextual Advertising

Find a Niche
If your site has content pertaining to one theme contextual advertising by Google
AdSense or any other company can be very successful. The ads will be targeted based
on the content them and there is a great likely hood that they will get clicked as they will
match the interest of the readers of the niche blog.
Example: digital-photography-school.com is focussed on the subject of digital
photography and makes thousands of dollars with AdSense advertising every month.

5. Attractive to Direct Advertisers

Direct advertisers are always looking for the sites that are successful and have a topic
that is related to their products. Your nice could be a right place for many products and
direct advertisers of the products could get attracted to your blog.
Example: Freelancefolder.com is a blog focussed on helping freelancers. Visit this blog
and see how many advertisements it attracts.

6. Search Engine Optimization

Search engines favor the sites that are focussed around a topic and pages are linked to
one another.

7. Higher conversion rate

If you are selling a product that is related to your niche, the conversion rate is going to
be higher as you already have a audience that is interested in your topic.
Example: digital-photography-school.com makes thousands of dollars every month from
Amazon.com for the referral sales. Visitors to the blog are all of those people who are
interested in photography and if they see an ad for a product they are going to click the
ad and buy the product.

Takeaway points

Niche Blogs

Attract Contextual Ads

Niche blogs are beneficial because they:
• Attract loyal customers
• create a community
• Create Authority and credibility
• Attract targeted contextual ads
• Attract Direct Advertisers
• Help in search engine optimization
• Bring higher conversion rate

Action steps

What are the topics of your interest? what are the tasks when you do, you almost lose
track of the time? Make a list of such topics. Research some blogs in your interest area.

Did you know?

In a survey by Technorati, 72% of the people surveyed, say they blog in order to
share their expertise.

What is your area of expertise? Would you like to blog the topic? Please share
your views in the comments section.

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7 Responses to “What Are The Advantages Of Niche Blogs?”

  1. Thank you for the tips! I think that they are very useful to everybody. Keep up the good work!
    .-= fan@celebrity´s last blog ..rachel dratch =-.

  2. stumpgrinder says:

    I’ve been researching a lot about gardening and read many relevant blogs, but still couldn’t find the right answers to my questions. There are hundreds of blogs out there, how do you find the right niche blog? Thank you in advance.

  3. ers says:

    Thanks for sharring importent information in this blog.
    It was very nice.
    Aşk flashlari,yazili sorulari‘new generation portal.

  4. Sagar
    Twitter: DWIBtvpPzPZJnvvMq
    says:

    Wow, this is in every respcet what I needed to know.

  5. Mike Clarke says:

    Targeting a specific niche is absolutely critical if you’re going to build an online business on a credible foundation. The problem most budding marketers face is deciding how “narrow” or specific to make that niche. Too specific, and you don’t get enough traffic to generate any revenue, and too general, and there’s too much competition.
    Mike Clarke´s last [type] ..Ultrasound Technician Schools Wilson WY

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